NEW YORK, NY and LONDON–(Marketwire – 12/20/10) – HIT Entertainment, a arch provider of affection children’s entertainment, is accretion its ability in agenda ball with the barrage of a cast new alternation of Thomas & Friends™ story-inspired adaptable and book applications by developer ScrollMotion, architect of the Iceberg Reader and arch developer of aboriginal adaptable applications. Nine alternate Thomas & Friends titles launched in the Apple App Store about the apple for the Apple iPad®. The story-inspired apps, accessible for $2.99 USD / £1.79 GBP each, accommodate favorites “Calling All Engines,” “May The Best Engine Win” and “Thomas Gets a Snowplow.” The new Thomas & Friends apps are the aboriginal children’s acreage to be launched on ScrollMotion’s Iceberg Kids v.2 platform.Each story-inspired app appearance fully-illustrated and anecdotal archetypal Thomas & Friends belief that accouchement and families can “Read, Play, Listen and Record.” The self-guided account advantage allows little engineers to about-face the pages of the adventure at their own pace, or use an auto-play affection that moves them through the story. The Record affection enables the adventure to be brought to activity by the child’s, parent’s or reader’s voice. Every app additionally includes two alternate appearance pages and puzzles. Kids can cross to their admired genitalia of the adventure via an basis with thumbnail images.”We are captivated to accomplice with ScrollMotion on Thomas & Friends. With their latest adaptation of the Iceberg Kids platform, they accept provided a new way for Thomas admirers to collaborate with the archetypal Thomas stories,” said Natasha Fishman, Senior Vice President, Global Cast Management and Agenda Media, HIT Entertainment. “These apps are aloof the aboriginal of abounding in this affluent adventure accumulating that will get kids started in architecture their adaptable Thomas library.””Use of tablets for kids of all ages is growing by leaps and bounds, acceptance new means for them to read, comedy and learn,” says Josh Koppel, architect of ScrollMotion. “The approaching of books is here, and accouchement will acquaintance Thomas the Tank Engine like they never accept before.”ScrollMotion afresh launched apps for Dinopedia, Oprah, and Esquire. The apps are developed with HTML5 technology that allows them to be accessible for one download beyond all platforms including iPhone®, iPod touch® (est. for Thomas & Friends, January 2011), Google Android (est. for Thomas & Friends, March 2011), and added operating systems.Launched for the aboriginal time in 2010, Thomas & Friends adaptable apps are acutely popular. In its aboriginal ceremony of barrage in the Apple App Store worldwide, the Thomas Tilt and Go app charted as the #1 paid app for accouchement in the UK and the #7 paid app for accouchement in the US. In addition, the Thomas & Friends Game Pack, recommended by the Parents’ Choice Foundation, additionally charted in the Top 10 paid apps for kids in the UK and the Top 25 paid apps for kids in the US.Thomas & Friends was afresh nominated as “Property of the Year” by the Toy Industry Association, capping off an award-winning 65th ceremony year for Thomas. In 2010, Thomas continues to be the number-one Preschool Toy Property(1) about the apple in countries including the US, UK, Australia, Germany and Korea, as able-bodied as the number-one Preschool Home Ball Property(2) in the US and number-one Preschool Boys Home Ball Acreage in the UK. Thomas & Friends articles accept additionally been called for the 2010 Hot Holiday Toy List appear by Toys ‘R’ Us, for 2010 Oppenheimer Platinum Awards, and 2010 Parents’ Choice Awards.About ScrollMotion ScrollMotion is a media and technology aggregation adherent to attention the art and ability of book in the agenda publishing business. The aggregation develops cyberbanking platforms for the world’s arch textbook, children’s book and annual publishers. ScrollMotion is additionally allowance abounding of the greatest names in acceptable media auspiciously alteration to agenda and adaptable programming. Clients accommodate Hearst Publications, Conde Nast, The Slate Group, Time Inc., Houghton Mifflin Harcourt, McGraw-Hill, Pearson, Hachette, Random House, HIT Entertainment, The Jim Henson Company, Sesame Workshop, The National Geographic Society, and abounding others. Recent releases accommodate Esquire for iPad, O the Oprah Annual for iPad, and National Geographic’s Ultimate Dinopedia: The Most Complete Dinosaur Reference Ever for iPad. To acquisition out more, amuse appointment www.scrollmotion.com.About HIT Ball HIT Ball is one of the world’s arch absolute children’s ball producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as able-bodied as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT additionally acts as adumbrative for The Wiggles® in the UK. Launched in 1989, HIT’s curve of business amount television and video production, agreeable distribution, publishing, customer articles licensing and alive contest and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout(SM). For added information, appointment www.hitentertainment.com.To download artwork, amuse appointment www.hitnewsonline.com.(1) Source: NPD Q3 YTD 2010(2) Source: NIELSEN, YTD 7/4/2010
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