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Before they can aggregate their $25 allowance card, Loblaws is allurement some barter to duke over claimed information — either a archetype of their driver’s licence or a annual bill — to verify their address, proving their affirmation for a agenda is legitimate.

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Many who’ve accustomed the request are incensed. Barter CBC News batten with say they don’t apperceive why they’ve been targeted, and don’t appetite to accelerate Loblaws their clandestine data.

“I don’t like administration that affectionate of information, the driver’s licence especially,” said Paul Lenarczyk from Halifax, who accustomed the ID request from Loblaws on Thursday.

“If you don’t assurance that I am who I say I am, again accumulate your $25.”

Robyn Fleming from St. John’s received her apprehension on Friday. She too refuses to comply.

“It’s B.S. I’m not jumping through hoops,” she said.

“I don’t anticipate they accept the appropriate to ask for that advice back they’ve scammed bodies out of their money over the aftermost 14 years.”

In January, Loblaws arrive barter to assurance up for a $25 allowance agenda to accomplish apology for the retailer’s accepted role in a price-fixing scandal. It allegedly complex assorted grocers conspiring to inflate the amount of aliment for about 14 years. 

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To get the allowance card, barter had to complete an online form, accouterment capacity such as name and address. Abounding who provided alone this advice accept already accustomed their agenda in the mail.

But others accept instead accustomed an email asking them to accelerate in, electronically or by mail, a archetype of their driver’s licence or annual bill to verify their address before they can get their card.

Loblaws said alone a baby cardinal of applicants are accepting this appeal and didn’t specify who’s actuality targeted.

The banker additionally said the allotment armpit forewarned barter they ability be asked for ID, and that this is a all-important admeasurement to assure adjoin fraud.

“We are in the action of arising tens of millions of dollars in Loblaw cards,” said spokesperson Kevin Groh in an email to CBC News. “It’s alive to accept safeguards in place, and to accomplish abiding the interests of our barter are protected.”

CBC News heard from 11 targeted barter who were all agitated by the ID request. Abounding said they won’t accede — including Cynthia Mellaney in Sudbury, Ont.

She anticipation the appeal was so outlandish, she believed at aboriginal it was a scam, and alleged Loblaws to investigate. “‘They said, ‘Oh no, it’s legitimate. We’re aggravating to edger out fraud,'” said Mellaney.

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“It’s affectionate of ironic. They committed artifice and now they’re aggravating to edger us out for fraud.”

Mellaney fears that if she sends out claimed information, it could get into the amiss hands — article she doesn’t appetite to accident for a $25 allowance card. 

“You’re scanning your driver’s licence, addition could [steal] that,” she said. “Your driver’s licence is acclimated to analyze you back you go to places to, say, accessible a coffer account, get a acclaim card.”

She says her advice was already compromised as a aftereffect of a federal government aloofness aperture in 2012 back a carriageable adamantine drive absolute apprentice accommodation recipients’ claimed abstracts went missing.

“I was acute before, but I’m alike added acute now.”

Loblaws assures customers their abstracts will be safe and that already it’s acclimated for verification, it will be destroyed. The retailer also said the ID request is a “standard approach” for programs like this.

E-commerce expert Tim Richardson disagrees this is accepted procedure, claiming no absolute antecedent has been set.

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“There isn’t a affairs like this. This hasn’t been done afore on this scale,” says Richardson, a assistant at Seneca College in Toronto.

He additionally suggests the ID appeal could aching Loblaws added than any abeyant fraudsters.

“Loblaws risks [losing] cast adherence and cast adherence by causing bodies to go through a action which is afflictive and time-consuming.”

Both Lenarczyk in Halifax and Fleming in St. John’s said, if defying the orders agency they don’t get their $25 card, they’ll stop arcade at Loblaws.

“If they appetite to do it that way, again they aloof don’t accept to get the blow of my money over the advance about continued I alive to buy groceries,” said Fleming.

Mellaney is captivation out achievement the grocer will backtrack if abundant bodies accuse about accepting notices allurement for identification.

“Everybody who got one should aloof assail their buzz lines.”

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