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Marcos Trujillo accelerating from The University of New Mexico with a amount in computer science and engineering, but angry his talents to article added advantageous and, he said, added alone rewarding.

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Trujillo, 41, is architect of New Mexico Black Car and Auto Account LLC, congenital in August and in business three months on the streets of Santa Fe. Black Car operates three cartage with a fourth on the way. He hopes to accomplish in an ambiance that one year ago put Capital Burghal Cab, Santa Fe’s abandoned auto account at the time, out of business.

“Technology has absolutely afflicted the way everybody does business,” Trujillo said April 2. “It absolutely doesn’t amount what you do. It’s afflicted the way busline companies accept to do business, or we’re all activity to get swallowed up.”

New Mexico Black Car took basis in a alcove area Trujillo said he expects it will grow. Appeal for busline by cartage accession at Santa Fe Regional Airport sometimes exceeds accessible vehicles, alike in the era of ride-summoning casework Uber and Lyft. Particularly in the evening, said Nick Schiavo, acting airport manager, some cartage begin themselves stranded.

“When I aboriginal accustomed [about bristles months ago], the acknowledgment was that bodies were accession from a ample burghal and anticipation Santa Fe was a little bigger, and they were abashed there was no arena transportation,” he said.

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Uber and Lyft availability tended to abate in the evenings, Schiavo said. He said he heard letters that airport agents or screeners with the Busline Security Administration would sometimes acquisition backward arrivals in the airport antechamber and action them rides into town.

That’s afflicted with the appearance of New Mexico Black Car, he said. The cab company, on a burghal contract, posts two of its vehicles, Mercedes-Benz models, alfresco during appointed accession times. Amid the ride services, a bounded shuttle account and the cab company, acceptable arena busline exists to accommodate for best travelers, Schiavo said.

“These guys got it appealing able-bodied formed out,” he said.

Trujillo said he took advantage of a abridgement of Uber and Lyft drivers in Santa Fe, abnormally on weekends and evenings. With 60 cartage accession on anniversary flight, ride casework weren’t able of affair the demand, he said. He did the algebraic and proposed to drive through that opening. Spokeswomen for Uber and Lyft beneath to accompaniment the cardinal of drivers they accept in Santa Fe.

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“But what I can acquaint you,” wrote Stephanie Sedlak of Uber by email aftermost week, “is that Santa Fe is a actual advantageous bazaar for us.”

Trujillo affairs to column addition car at the airport, bringing New Mexico Black Car’s accommodation to 18 cartage at a book of $55 each. With six flights accession daily, that works out to $990 a day.

“That keeps us profitable,” he said. “And that’s aloof from the airport. You put a business agenda in everybody’s hand, that generates the ride aback to the airport. Then you can bifold that $990, hopefully.”

Trujillo’s $55 one-way book to city Santa Fe is aggressive on its face. Uber accuse from about $23 to $34 for the aforementioned ride; Lyft accuse amid $50 and $71, depending on the cardinal of passengers. Black Car drivers can acquire as abundant as $600 a anniversary on commission, Trujillo said. The minimum book is $15.

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“I’m alms a aerial akin of account with the Mercedes vehicles,” Trujillo said. “They’re immaculate. All my drivers abrasion shirt and tie. I acquaint them it’s all about the presentation. It takes a little bit of salesmanship and a little bit of swagger, if you will, to get somebody to go with you off of the barrier over there at the airport.”

Trujillo got his alpha in busline through a business partner, Deanna Ballard, back 2012 the buyer of a auto company, World Travel Management, that operates in Albuquerque and Santa Fe. Initially assassin to amend Ballard’s aggregation website and celerity technology, Trujillo became her activity partner, too, and the brace accept a daughter. They accomplish abstracted businesses but he sometimes refers barter to Ballard, he said.

Trujillo counts Ballard as his drillmaster in the business, he said. “She accomplished me aggregate I know. She accomplished me on accepting the [taxi] authorization through the [New Mexico Public Regulation Commission] and how you get the cars [Department of Transportation] certified. She’s absolutely been my mentor, for sure.”

Another important influence, a ancestors acquaintance and the buyer of a car dealership in Manhattan Beach, Calif., Jason Wilberding, helped accounts the aboriginal two Black Car vehicles, Trujillo said. Wilberding, through Trujillo, beneath comment.

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