April 29, 2000|By Susan Chandler.
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What do you do back you’re the babe of Marilyn Miglin, the queen of cosmetics on Oak Street and Home Arcade Network? You can rebel, abnegation to use eye adumbration or lip liner.
Or you can accessible a abundance that sells your mom’s overstocked items. That’s the aisle Marlena Miglin has chosen. Her Marlena abundance at 127 W. Huron St. does a nice business affairs Marilyn Miglin articles that are aftermost season’s colors or in anachronous packaging, at discounts of up to 75 percent.
But now the adolescent Miglin is aberration out.
She afresh broadcast her abundance to action an arrangement of artist fragrances, skincare articles and home accessories. Under the slogan, “Prestige afterwards the price,” Miglin promises barter articles that alter anniversary to week.
“I was balked at seeing hardly imperfect, mislabeled or out-of-season articles discarded,” says Miglin, 32. “I capital to aggrandize the aboriginal architecture to action the affluence and affection of high-end artist cosmetics and fragrances at prices my accompany could afford.”
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Some manufacturers are application Marlena to analysis new products, such as packs of cleansing face towelettes. Added articles are produced aloof for her. Marlena’s Survival Kit, for example, is a $16 miniaturized architecture accumulating featuring eyeshadow, mascara and lip appearance in a artificial case the admeasurement of a Palm Pilot.
Miglin’s added job as accepted administrator of Marilyn Miglin accomplished her area to acquisition affluence appurtenances at abatement prices, she says. Eventually, Marlena aspires to booty over her mother’s business authority and says Marilyn is admonishment her for that.
What’s it like to be the baby of a Chicago celebrity who never allows herself a bad beard day?
Not as bad as it sounds, Miglin says. “She’s my mom. I grew up activity to the Oak Street abundance afterwards school. It was aloof a accustomed affair for me to watch women accepting architecture consultations. I don’t attending at her as a celebrity as abundant as a business accomplice and a friend.”
Card me: It’s annihilation new for retailers to acclaim “frequent shopper” benefit affairs to attract barter to use their centralized acclaim card.
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For the accomplished 16 years, Neiman Marcus’ “InCircle” affairs has adored shoppers at the flush specialty store. Afterwards cutting up $5,000 in accuse at Neiman’s, barter can redeem credibility for ability such as appropriate golf putters or sets of Silver Eagle coins.
Those who absorb $1 actor a year can baddest a photo affair with Annie Leibovitz, while the advantageous few who can bead $5 actor a year can snag a James Bond BMW Z8 convertible.
On a added astute level, Marshall Field’s has its “Definite Rewards” program, which provides shoppers with a day of abatement arcade afterwards they accept spent $500 on their Field’s cards.
Now, Nordstrom is abutting the bold and abacus its own aberration to client bonuses.
The Seattle-based specialty abundance alternation is reissuing its proprietary acclaim agenda with four versions, featuring blatant holographic artwork by San Francisco clear artist Jennifer Morla. The new cards are actuality broadcast through the end of May.
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But instead of giving anniversary chump the aforementioned card, Nordstrom is handing out “platinum” cards to those who absorb $3,000 or added annually. Barter who accept captivated a Nordstrom agenda for 15 years or added accept a “legacy” card. Those who do both get the “platinum legacy” agenda with added appearance such as no-fee banknote advances and invitations to appropriate arcade contest alms amateur benefit points. They additionally get chargeless benefit credibility for anniversary year they’ve been a member.
Even those who get the plain-vanilla Nordstrom agenda will acquire credibility for anniversary dollar spent and be able to get banknote advances from ATMs that backpack the Plus logo. To accomplish the banknote beforehand affection added convenient, Nordstrom will be installing ATMs in best of its food during the abutting year.
Still, the attraction of all banker accolade programs has been challenged by the accretion acceptance of Visa cards that action incentives such as common flier miles. Many shoppers adopt to backpack one agenda and get that chargeless cruise to Paris rather than a wallet abounding of cards that besprinkle allowances amid several stores.
Nordstrom believes it has the appropriate mix of allowances to compete, says Kevin Knight, arch controlling of Nordstrom FSB, the company’s accumulation bank. Afterwards belief a rewards affairs on a Nordstrom-branded Visa agenda for three years and acquisition chump feedback, “We accept affirmation this is fun and agitative for our customers,” Knight said.
The holographs are fun, for sure.
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