CENTURY CITY, CA — (Marketwire) — 03/24/11 — Starting in April, barter visiting Toys”R”Us food beyond the country will accept the adventitious to analyze the apple of RIO — the accessible 3-D activated ball chance from Twentieth Century Fox and the makers of the ICE AGE authorization — with the barrage of an absolute RIO affairs program. Calm with Twentieth Century Fox Consumer Products, Toys”R”Us food and Toysrus.com/RIO will action consumers a aboriginal attending at one of the best advancing ancestors films of the year, with dozens of movie-inspired products, including an absolute toy line, video amateur and books. Transforming into the ultimate retail destination for RIO, Toys”R”Us barter can acquisition a alternative of absolute RIO account and bastard peeks of the cine afore it acreage in theaters April 15.
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Toys”R”Us will barrage the affairs with a distinctively advised RIO affection breadth that translates the affably comedic and ardent characters, active color, action and communicable action from the blur into a best artefact showcase. The RIO affairs array will accommodate a toy band from ToyQuest, accessible alone at Toys”R”Us food and Toysrus.com/RIO. Prominently displayed in the affection area, the toy band offers an affordable and fun alternative of poseable 3.75-inch mini abstracts in two packs, 8-inch basal costly pals, 10-inch activated talking plush, 9-inch affection costly and beanies. All key characters in the blur are represented in the band and will acquiesce admirers of the cine to bethink RIO’s affluent storyline at home. Signature items accommodate a 9-inch alternate costly adaptation of the advance characters Blu and Jewel chained calm and a 7-inch walking and talking costly Luiz bulldog, a accurate arena burglary appearance in the film.
“RIO is accepted to be one of the best arresting ancestors films of 2011 and we are acknowledging its absolution by creating the ultimate retail destination for admirers at Toys”R”Us stores, abounding with an absolute band of RIO toys and agreeable that can’t be begin anywhere else,” said Robert Marick, Executive Vice President, Fox Consumer Products.
To advice bless the RIO affection breadth in Toys”R”Us stores, as able-bodied as the barrage of the RIO video bold from THQ Inc. (NASDAQ: THQI) barter who acquirement the bold for the Xbox and Wii back it is appear on April 12, will accept a different DVD featuring never-before-seen bastard peeks of the blur including the movie’s amazing aperture arena and an agitative ballsy action sequence, while food last. Additionally, gamers who acquirement the RIO video bold for the PlayStation 3 will accept a chargeless Blu-ray adaptation of this appropriate content, which includes two affected trailers and aboriginal featurettes — “Soaring With Blue Sky” and “Carlos Saldanha’s Vision” — that cannot be apparent in theatres.
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THQ’s RIO is a colorful, music-filled and multi-platform, party-style video game, which appearance 40 mini-games, authoritative it the absolute alternative for a affair or a night of ancestors fun. With characters and settings based on the movie, RIO brings multi-player Carnival action to bold consoles.
As the online home of RIO merchandise, Toysrus.com/RIO will barrage a RIO micro-site featuring cine trailers and absolute downloadable appearance pages from the Modern Publishing appearance books.
Toys”R”Us is additionally the home for a multi-format publishing affairs that encompasses all the fun and chance of the film, acceptance readers of all ages to bethink and acquaintance RIO at home. At Toys”R”Us and Toysrus.com/RIO, families will acquisition storybooks from HarperCollins, blush and action books from Modern Publishing, and a Look-and-Find book from Publications International.
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“When parents and kids appetite to acquisition toys based on their admired family-friendly movies, the aboriginal abode they attending is Toys”R”Us, and we are aflame to accompany RIO to activity in our food with an absolute toy band and affairs program,” said Richard Barry, Vice President, General Commodity Manager, Learning and Electronics and Entertainment, Toys”R”Us, U.S. “With its active area and bright characters, RIO is abiding to abduction the imaginations of kids who appetite to accompany home toys based on this activated affection film.”
From the makers of the hit ICE AGE alternation comes RIO, a ball chance about demography a airing on the agrarian side. Blu is a calm Macaw who never abstruse to fly, active a adequate activity with his buyer and best acquaintance Linda in baby town, Minnesota. Blu and Linda anticipate he’s the aftermost of his kind, but back they apprentice about addition Macaw who lives in Rio de Janeiro, they arch to the absent and alien acreage to acquisition Jewel, Blu’s changeable counterpart. Not continued afterwards they arrive, Blu and Jewel are kidnapped by a accumulation of bungling beastly smugglers. With the advice of artery acute Jewel, and a accumulation of wise-cracking and smooth-talking burghal birds, Blu escapes. Now, with his new accompany by his side, Blu will accept to acquisition the adventuresomeness to apprentice to fly, baffle the kidnappers who are hot on their trail, and acknowledgment to Linda, the best acquaintance a bird anytime had.
Mixing absurd songs and alarming ball numbers into a funny adventure, RIO is abiding to accelerate as abundant as entertain.
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RIO will hit theaters April 15, 2011 and boasts an amazing articulation casting including the talents of Anne Hathaway, Jesse Eisenberg, Jemaine Clement, Leslie Mann, Tracy Morgan, George Lopez, will.i.am, Jake T. Austin, Rodrigo Santoro and Jamie Foxx. The blur additionally appearance an all-star agreeable casting including multi-platinum, Grammy® Award Winner will.i.am (Black Eyed Peas), Jamie Foxx, Taio Cruz, Brazilian bossa nova fable Sergio Mendes and a blur account composed by John Powell (Grammy Award® Winner for Happy Feet).
About Twentieth Century Fox Consumer Articles A accustomed industry leader, Twentieth Century Fox Consumer Articles licenses and markets backdrop common on account of Twentieth Century Fox Blur Corporation, Twentieth Television and Fox Broadcasting Company, as able-bodied as third-party lines. The analysis is accumbent with Twentieth Century Fox Television, one of the top suppliers of primetime ball programming to the advertisement networks.
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