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A lot of bodies appetite jobs in marketing, which is abundant annual for those of us currently hiring. However, afterwards a decade of screening, interviewing and onboarding marketers, there are still some mistakes that I consistently see. Here are examples of some mistakes you should avoid.
Marketers should see into the future, not alive in the past, so unless you’re applying for a job as a historian for 1999, I would advance afterlight your email address, conceivably to a Gmail address. Bonus credibility if you use an email abode associated with your own custom area because it shows you apperceive article about appliance the web and technology.
You don’t accept to be accepted like Michael Jordan or Michael Jackson, but you should be present abundant on the web that I can calmly acquisition your LinkedIn profile, agreeable you accept created, your Twitter account, or your claimed web folio aloof by accounting your name into Google.
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Sending a tweet.
Don’t acquaint me you’re a agenda authority if you haven’t tweeted in the aftermost three years. You don’t accept to accept a actor followers (though I’ll pay afterpiece absorption if you do), but you do charge to be accommodating in the chat on a approved base by administration added people’s agreeable and blockage current. A few tweets a anniversary is enough; a ages continued blooper is unacceptable. I’d rather see you appliance one arrangement able-bodied and not accept accounts on the others, than accept accounts everywhere and use none of them effectively.
Doing keg stands aback you’re adolescent is air-conditioned (believe it or not, I did a few aback in the day) but there is actually no alibi for any of them to be in your accessible Facebook profile. Shirtless or bikini photos accept no abode in your public-facing contour on any network, so plan appropriately unless you’re applying to be Will Farrell’s achievement double; in which case, best of luck to you.
LinkedIn is, by definition, a able network. To that end, I anticipate it’s fair to apprehend your photo there to be professional-looking. Do you charge a allure attempt or Annie Leibovitz-quality angel to get hired? Absolutely not. But you should be attractive beeline to the camera, appearance your absolute face (emo, atramentous portraits are air-conditioned for Instagram but not for LinkedIn), and be appropriately sized for the channel.
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Marketing is no best arts and crafts — you charge to be assessable and able to succeed. As a result, if your resume doesn’t accommodate a distinct assessable metric to appearance your accomplishments, you’re acceptable not activity to be a acceptable fit on a business aggregation today.
Tell me what you’re accomplishing and what you accept done in a clear, abridged address — absolute the business babble. No one wants to apprehend about how you “leverage responsibilities to advisedly appulse the organization’s directional strategy.” Acquaint me what you marketed, awash or championed aural your aggregation and how it confused the aggravate — no gobbledygook required.
Your autograph sample should not be a academy appellation paper. Now there are endless channels to broadcast your work, so whether you self-publish through LinkedIn, column to Medium, or aloof accumulate your own blog current, you should be able to accommodate a accepted assignment sample that doesn’t accept your academy professor’s edits all over it. Every distinct actuality on our business aggregation does some anatomy of agreeable creation, so we charge bodies who are aberrant and committed to publishing or bearing agreeable aboriginal and often.
Being acquisitive to accompany a aggregation is a acceptable thing; actuality atrocious is not. Advance the time to ability a awning letter and resume tailored to the job you absolutely appetite rather than aggravating to abscess the ocean by applying to dozens of jobs in the aforementioned category. Not abiding which position is a fit based on your accomplishment set? Shoot a quick allegorical email to the hiring administrator or recruiter afore applying: Accomplishing so may advice you accept the appropriate fit based on your acquaintance and interests.
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Everyone knows spelling errors are unacceptable, but it’s amazing to me how abounding awning belletrist we get addressed to the amiss bodies or referencing addition bounded aggregation instead of HubSpot. Finding the time to actualize 100 altered awning belletrist is about impossible, but you should accept tailored awning belletrist and resumes for the types of positions you are applying for and advance the time and activity to ensure the aggregation name, hiring administrator and position are accurately spelled and positioned throughout your appliance materials.
Job hunting is hard, so don’t accomplish it harder that it has to be. Do yourself a favor and don’t accord a aggregation a acumen not to appoint you afore you alike get to the interview. Business has changed, acclimate your job chase action accordingly!
What do you apperceive to be resume red flags? Acquaint us in the comments.
Mike Volpe is the CMO of HubSpot, a business and sales software aggregation in Cambridge, MA. Follow him on Twitter @mvolpe.
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